“For the soul there is neither birth nor death at any time. It has not come into being, does not come into being and will not come into being. The soul is unborn, eternal, ever-existing and primeval. It is not slain when the body is slain”
We are a specialist innovation agency, founded in 2011. A small, specialised and highly experienced team based out of the UK and operating across the world. Depending on who you ask, you might hear them call us a future creations agency, front-end innovators, insight-led innovation specialists or even design thinkers. Our clients tend to be large mass-market organisations, but there are exceptions to the rule.
The scope of innovation is potentially limitless, but the bulk of what we do is new product development (NPD), category strategy, and brand thinking. We do this by tapping into the hearts and minds of consumers and blending creative intuition with strategic thought. We estimate we’ve created billions of pounds in incremental revenues for our clients.
Our approach is centred around profound simplicity, and essentially thinking like villagers. Ours is not an approach of adopting an intellectual high ground or seeming complexity. Yes, innovation is complex but it need not come across that way. We operate at street level, using that as a foundation to move on and up, covering ground quickly and delivering ‘bang for buck’.
Our values are around loving what we do, nothing being too much trouble, really being there for our clients, having a cheeky pint at the end of the day, and sleeping well at night. Our mantra is ‘innovation with soul’ and we hope that the concept of soul is true to us and everything that we do.
AS A TEAM WE PRIDE OURSELVES IN BEING ABLE TO DELIVER. ALL OF US PRACTICE WHAT WE PREACH AND USE LIVE LEARNINGS TO CONTINUOUSLY ITERATE OUR APPROACH AND STRIVE FOR WHAT IS NEW, DIFFERENT, AND BETTER FOR OUR CLIENTS